About the Founder

With over 40 years of executive leadership in sales and business development, Rich O’Dea is a recognized expert in driving transformative revenue growth within the SaaS, Data Center and Fintech industries. He specializes in building and executing high-impact go-to-market strategies targeting complex enterprise clients. In the past 10 years alone, Rich’s strategic planning and executive leadership delivered $1B+ in new annual recurring revenue.

Most recently, Rich served as VP of North America Enterprise Sales at RingCentral, a leading provider of SaaS-based Communications, Contact Center and AI solutions.

During Rich’s tenure, RingCentral’s overall revenue grew from $900 million to $2.4 billion, while Rich’s GTM strategy and leadership solidified RingCentral as a leading provider in the Enterprise market.

Previously, Rich was a key member of the executive sales leadership team at Equinix for 6 years, during which overall annual revenues grew from $2.1 billion to $5.6 billion. He led the Financial Services vertical team that became the dominant co-location partner for the world’s leading electronic trading platforms, and then led Equinix’s largest geographic region by revenue.

Beyond his considerable impact on growth, Rich is known for building high-performing teams and cultivating strong, results-oriented cultures. His collaborative leadership style and strategic clarity have earned him a reputation as a trusted advisor and executive partner.

Today, Rich leads O'Dea Advisory Group, a firm focused on embedded Sales Value Advisory roles, GTM Sales strategy development and Executive Coaching. Rich utilizes his considerable experience, professional network and insights to help organizations accelerate growth, improve execution and navigate critical inflection points with confidence.